Why Longer Blog Posts Are Better Than Shorter Ones

Hello and welcome to this easy-to-understand (hopefully) series of articles on blogging for beginners. This article is all about why longer blog posts are better. Please note that you can also find this series of articles on blogging for beginners as a Kindle eBook. I personally think that if you are looking for help to learn how to blog, then downloading the ebook will make your life a lot easier. It’s also incredibly cheap (or maybe even free if you happen to find it on a promo day!) so click on the image below.

It may surprise you to learn that longer posts are better than shorter ones considering the age we live in, and yet it is true. Now, I’m not sure if this is because people want longer posts or because Google wants us to write longer posts. I have a feeling that it’s the latter. Either way, this chapter will help you to understand why longer blog posts are what you want to aim for.

Why Was There a Big Change?

For too long, people were writing crappy, 300-word articles that contain nothing of value. Other people wanted to read these 300-word articles because that was their attention span, even though there was little value in these articles. Basically, adults read at 300 words a minute and a minute was what most people were prepared to spend reading an article.

Longer Blog Posts Are Better

Unfortunately, or maybe, fortunately, Google decided that it was going to change the way things were done so that the internet had more value. One way to do this was to ensure that longer articles would rank over shorter ones. Therefore, bloggers started writing longer blog posts to keep Google happy.

And that’s the chicken and the egg bit. Did people start reading longer articles because Google said we had to or did people start wanting longer articles so Google changed its algorithms? Who knows and, to be brutally honest here, who cares? When Google says, “Jump”, bloggers of the world say, “How high?”

How Long Should a Blog Post Be?

The bad news is that when Google decided that blog posts should be longer, it really raised the bar. The days of 300-word posts were completely over, with Google now saying that 2,000-word posts were the most popular. Actually, this is the bit I’m not so sure I believe. 

Google claims people want to read 2,000-word posts so that’s what bloggers need to aim for. However, if Google started to promote the idea of 2000-word articles being the best length, and people started writing 2000-word content, then people would have no choice but to start reading more 2000-word content. Basically, we all may want to read 500-word articles but as all the articles are now 2000-word articles, that is now what we have to read. 

Personally, I hate writing 2000-word posts and I’m not convinced that people want to read them either; I certainly don’t. Still, as I said above, what Google says goes so we should all be writing really long posts, no matter what we want.

Longer Blog Posts Are Better

It’s Up to You, Probably

Having said that, I still think that it’s up to the blogger. Now, I’m not suggesting that you can write 300 words and hope to get your posts ranking. I am afraid those days have long gone. However, I know for a fact that you can get your posts indexed on Google with articles a lot shorter than 2000 words. I personally think you should just go with what you feel comfortable writing.

Obviously, if you think you are never going to write 2000-word articles regularly, then don’t try to write 2000-word articles. However, try to aim for at least 1000 words. This is a much easier target to achieve and if you can’t write 1000 words on whatever you are talking about, you probably need to ask yourself if it’s really going to be that interesting.

What Can You Do to Make Writing Easier

I’d like to give you some advice on writing posts as many people approach the whole thing with fear in their hearts, which they really shouldn’t. 

A 1200-word blog post is not that hard to write if you break it down. If you find it difficult to write, think of writing in sections rather than words. If you think of each section being around 200 words, then that is just five sections, plus an introduction and conclusion.

And if you baulk at the idea of writing even 200 words, think of a section of 200 words as being two to four paragraphs. If you think like that, you really shouldn’t have any trouble. 

And if you baulk at even the idea of writing 70-word paragraphs, then I strongly suggest you get someone else to do the writing for you as you will almost certainly struggle to write 1000-word articles. 

How to Find People to Write for You

I’m sorry if I sound repetitive but I really think it is best that you try to do your own writing. Even if you are rubbish at writing, you have a voice, and when people read your blog posts, they will hear that voice which will make you and your blog sound much more genuine.

Longer Blog Posts Are Better

However, I’m not here to try and persuade you to do something you really don’t want to do so if you want to pay someone to write your blog, there are a few places you can go. Here are the top four places:

fiverr.com
guru.com
freelancer.com
upwork.com

“Which one is the best?” I hear you ask. Sadly, it’s not as easy as that. There are lots of good freelance writers on all four of those sites. Unfortunately, there are many more bad writers. Check out the reviews and speak to each individual freelancer before you go ahead. However, one bit of advice I really want you to remember is not to outsource on the cheap.

Do Not Be Cheap When Outsourcing

I have seen so many people who pay pennies for articles and then moan when they find out the quality is terrible. Think of it this way, a simple 1000-word blog post should take four hours to write. If you paid $10 for one, that would be $2.50 an hour. You need to rethink your expectations if you really expect good quality writing for that kind of price.

If you want him or her to spend a half-a-day doing great research, planning, and then writing you a great blog post, then you need to pay for half-a-day’s work. If you want to pay for an hour’s worth of work, then pay for an hour. But which 1000-word article do you think will be better, the one that took an hour to write or the one that took a day?

Also, remember that your aim is not only to get people to stay on your website for as long as possible but also to keep coming back. The only way that’s going to happen is if your blog posts are worth reading. If you’re going to pay someone else to write your website, invest a decent amount of money using someone who knows what they are doing. You’ll thank yourself when you have loads of visitors coming to your site, making you loads of money as well.

Wrapping It All Up

In this chapter, we spent some time talking about why Google made the change from shorter articles to longer ones. We also talked about what the ‘right’ length of an article should be. Plus, we looked at ways to make writing long articles easier.

We then finished by talking about outsourcing and how you should be prepared to spend a fair amount of money if you want to find a writer who will actually do a good job. Finally, I reminded you that people will only keep coming back to your website if you have good content on it, and that good content comes at a price.

Congrats on doing all of the above. You’re a complete star. Now, let’s move on to the next article, which is all about making your articles more interesting by adding videos.

Michael Williams

Blogger, writer, teacher and an all-round good egg.

View all posts by Michael Williams →

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