Hello and welcome to this easy-to-understand (hopefully) series of articles on blogging for beginners. This article is all about guest blogging gigs. Please note that you can also find this series of articles on blogging for beginners as a Kindle eBook. I personally think that if you are looking for help to learn how to blog, then downloading the ebook will make your life a lot easier. It’s also incredibly cheap (or maybe even free if you happen to find it on a promo day!) so click on the image below.
I read somewhere that no matter how long you spend writing a blog post, you should spend three times as much time promoting that post. I don’t know how true that is. However, I definitely know that if you just write one blog post after another, with no marketing, it is going to take you a long time for your website to get noticed.
If you don’t want to do anything more than write blog posts and make videos, then that is absolutely fine. In fact, if you only want to write blog posts, that’s fine as well. However, it will take your site a lot longer to get noticed. But since part of the raison d’etre of this book is getting more visitors than the average site, we’re going to look at other ways to get traffic to your website. And for this chapter, we’re going to look at guest blogging gigs.
Finding Sites for Guest Blogging
Guest blogging gigs are a great way to get traffic to your website. All you have to do is to contact other website owners and ask them if you could put an article on their site. Then, you add a link somewhere in the post and wait for the visitors to roll in.
The link you want to insert in your post or bio box could vary. It could be a ‘learn more here’ link or a link to a video. It could also be a link to a landing page where you can give away a freebie. Good for getting an email address. Or it could just be a link to the homepage of your website. Not a great idea but better than nothing.
Where You Should Send People
Let’s look at the link possibilities in a bit more detail. As I said above, the four best places to send someone are:
a. A landing page to collect emails
b. A post with more information
c. A YouTube video
d. Your website’s homepage
Without a doubt, the best place to send people is to a landing page. “But what is a landing page?” you may be asking yourself. A good question. A landing page is no more than a way to get an email address. You can do this by asking people to sign up to a newsletter. Or you can offer a ‘bribe’, such as an eBook, a report, or something else that people may want.
The next best option is another post with more information. For example, your guest blog could be about what are the best tiles for a bathroom. Or maybe what you need to look out for when putting extra sockets in a bedroom. Then, on your own website, you could have a really in-depth post related to your guest blog post.
Sending people to a video works in the same way as sending people to an in-depth blog post on your own website. In this instance, you could explain how to do something in your guest post and then suggest that the reader can watch a video to see exactly how it’s done. This works well as many people prefer watching a video to reading posts.
Your website’s homepage is probably your worst option but if you don’t have any other choices, this is the one to go for. Your readers probably won’t click the link very often. Still, you have a backlink to your site, which is good for SEO if nothing else.
Getting Guest Blogging Gigs
This really depends on what your website is all about. If you have a local business, then you need to concentrate on other websites that are local. For example, if you’re in building trade, you probably know quite a lot of people who are in the same trade. Getting a guest blogging gig might be as easy as asking them if you can write an article for their website when you see them.
If you are selling products online and deliver nationally, then you could look for websites that are specific to the products you’re selling and your country. For this, you will need to concentrate on the letters that come after the ‘dot’. For example, ‘.co.uk’ websites for the UK, ‘.fr’ for sites in France, and ‘.it’ sites for those in Italy.
Of course, this doesn’t always work as many people set up sites with .com. This is because it’s not only the most popular TLD but it is also the ending that will be the most profitable if the website is ever put up for sale. Additionally, sites in Tier 1 countries, which are the main English speaking countries, generally use ‘.com’ TLDs as well.
Another way to find websites that accept guest bloggers is to simply search for them. Depending on what your website is, this can be a very easy way to find places to post your own articles.
Because you are going to do a lot of research, you should probably create a document in Microsoft Word or Google Docs and use it to make a record of everything you come up with. List down the names of the sites you find, a link to each site, and the email address you need to use to contact the sites’ owners. It’s better to list all the information first and then contact the site owners rather than doing every site one by one.
Once you have all the email addresses you can find, there are two ways you can approach website owners. You can write a generic email, put all the email addresses in the ‘BCC’ box and hit send. However, this will not get you the best results. A better approach if you have the time is to write personalised emails. It shows you have made more of an effort and you are more likely to get positive responses.
Keeping to the Guidelines
While you’re waiting for the responses to your emails, you can check what the guidelines are for each website. If you’re a handyman and have a local business-type website, you’ll want to get on other trade websites that are not in direct competition to your site. These types of sites will probably not have too many guidelines.
However, if you’re an affiliate marketer or make-money-online type blogger, you’ll probably have to follow a lot more guidelines. In this case, you need to be very careful and make sure you don’t screw up. You’ll get one shot and if you are lucky enough to be invited to a popular blog with high authority, you don’t want to make a mess of it.
Writing Your Guest Blog Post
We looked at how to write great content in Chapter 2 so there is no real point in repeating what’s already been said. What you do need to know is that if you have the opportunity to write guest blogs, you need to write the BEST blog posts you have ever written.
So, you may have to answer an important question, “How good is your writing?” If you don’t think it is good enough, then you need to go back to the section on outsourcing and start contacting some freelance writers. Remember what I said about not being stingy? This is definitely not the time to save a few quid. Splash out and get a really good writer to help you. It will be a really good investment.
Wrapping It All Up
Make finding guest blogging gigs a regular strategy and try and aim for at least one gig a month. If you choose the correct sites to guest blog on, the benefits to your website (and therefore your business) will be huge. But it will take patience and perseverance. This is definitely another one of those ‘it’s a marathon, not a sprint’ occasions.
And there we have it. Another blog post, another dollar. Hopefully, you will try some of the ideas above but do remember that guest blogging is an optional extra. A very good optional extra but if you don’t think it’s for you, don’t do it. Move onto something you prefer which may be something like getting other people to blog for you.