Hello and welcome to this easy-to-understand (hopefully) series of articles on blogging for beginners. This article is all about getting started with a decent content creation strategy. Please note that you can also find this series of articles on blogging for beginners as a Kindle eBook. I personally think that if you are looking for help to learn how to blog, then downloading the ebook will make your life a lot easier. It’s also incredibly cheap (or maybe even free if you happen to find it on a promo day!) so click on the image below.
Before we start looking at the specific content creation strategy you need to adopt for your website, I’d like to give you a little pep talk. I have talked to so many website owners who got no further than buying a domain and installing WordPress before giving up. And the reason is almost always for something I like to call the Fear of Sounding Stupid or FSS.
1. You Are Not Trying to Win a Nobel Prize
Trust me when I say that you do not need to write like Charles Dickens. You don’t even need to write like JK Rowling. In fact, you don’t even need to write like ME, and I am no great writer by any means.
There are so many successful websites on the internet. Most are not being written by people with degrees in English. In fact, many are not even written by people whose first language is English. But who cares? If you have something useful to say, people want to read what you have to say. And they don’t really care what you sound like. A good content creation strategy is about what to write, not how to write it.
2. Think About Who Your Audience Will Be
The most important thing to do is think about who your audience is. This is more important than anything else you could do. Think about your blog. What’s it about and what sort of people do you want to read your blog. What is their knowledge, and how easy will it be to understand what you are writing about? A good content strategy takes into account who your website visitors will be and how you should talk to them.
3. Don’t Think About It Too Much
Once you have thought about who you are writing for, get writing. Just, write a post and publish it. Then, write another one and publish that. Then guess what you have to do? Yup. Write yet another and publish it. The more you write, the better you’ll get. But you’ll only get better by writing, so don’t let FSS stand in your way. A good content strategy is to write, write and write again.
4. Outsource If You Really Need To
Of course, if you really think you’re a terrible writer, then you can always pay someone to do the writing for you. Two things.
1. Personally, I don’t think there is such a thing as a terrible writer. Not when it comes to blogging anyway. Even if you are a terrible writer to begin with, unless you are a complete basketcase, you will improve over time.
2. I am not a big fan of people paying other people to write articles for their website. Only you will really care about your content. Trust me when I tell you that the person you hire to create your content won’t care at all.
On my websites, I always do my own writing because I think that the more involved you are in your website, the more you’ll understand what’s going on. Still, if you want to outsource your content creation, I’m certainly not going to judge you on it. You can read more about outsourcing in Section 8.
Wrapping Everything Up
So, to summarise, a good content creation strategy is not trying to win any prizes, knowing who your audience is, not over-thinking things too much, and creating your own content. So, let’s move onto the next section and have a short session on how to write a half-decent blog post.